As Big Data technologies and analytics solutions provides actionable insights to the users, which are critical for their businesses, it has experienced a good adoption rate in almost every industry vertical. Sports as a vertical has also started embracing analytics for delivering better performances and outcomes. High volume of various types off-field and on-field data generated by various types of sports organizations such as athletes fitness and health data, team related data, public forum, social media and fans data is providing high potential for embracing sports analytics solutions.
Sports analytics solution provides sports persons, coaches, management officials and players with required and critical insights, which will help them to improve their performances, game strategy, skills. Efficient sports analytics helps Athletes and sports organization to gain competitive edge that help them to formulate efficient game strategy, planning and improve decision making. The acceptance of cloud based sports analytics solutions and services among various types of sports organizations are expected to increase in near future as it provides organization analytical capability without spending much on IT infrastructure and technical staffs.
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Increasing demands of real time data according to fan preferences and data for analysis to gain competitive advantages are some of the factors that are driving the sports analytics market. Low awareness of the usage of analytics in sports and high budget constraints are few of the factors that will hinder the growth of sports analytics market, however high growth of on-field and off-field data and growing demands for predictive insights is expected to provide high growth opportunities for various sports analytics solutions and service providers.
The sports analytics market is segmented on the basis of type into solution and services. Further, on the basis of application the global sports analytics market is segmented into team management, video analysis, data interpretation and analysis, health assessment, team management and others. The sports analytics market is also divided on the basis of deployment model i.e. On-premise and cloud. The global sports analytics market is also bifurcated on the basis of regions into North America, Europe, Asia Pacific, South America and Middle East & Africa.
The increasing preferences towards adoption of cloud-based solutions for analytics of complex data, will present new revenue growth opportunity for various players operating in sports analytics market. North America holds one of the largest share in the global sports analytics market followed by Europe. High technological adoption trends and strong financials of various sports organization in Europe and North American region has particularly fueled the growth of the sports analytics market. Asia Pacific is also one of the most promising market for sports analytics due to increasing inclination towards sports and provides high opportunity for various sports analytics vendors
Some of the major players operating in the global sports analytics market are SAP SE, Tableau Software, Oracle Corporation, SAS, International Business Machines Corporation, STATS LLC, SPORTVISION, Advanced Motion Measurement, Synergy Sports Technology, SportSource Analytics, NBAstuffer, Sportingmindz Technology Pvt. Ltd. and Experfy among others.
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